Better Branding Blog

BRANDING: 3 Tips for Getting Strategic as a Small Brand

Fortune 500 corporations have entire teams tasked with building comprehensive branding strategies. So how are the “little guys” supposed to compete with that? A few simple, savvy strategies can go a long way in steering your brand in the right direction.

  1. Be proactive. Whether you dictate it or not, your brand will eventually earn a reputation. That will either come passively through online reviews, customer word-of-mouth, and the occasional press event, or it will come proactively through branding efforts of your own. We call these “talking points.” What do you communicate about your brand? And how does your brand communicate? Both your voice and your content should be consistent. When you’re consistent in what you communicate, it will eventually be heard.
  2. Practice what you preach. It’s easy to promise a premium experience. It’s another thing to follow through on that promise. Your brand should set expectations accurately in the eyes of your customers. For your brand, that means that a personal, friendly brand should look quite different than a high-end, luxury brand. Both may be quality businesses with happy customers, but they shouldn’t look the same. Setting expectations through branding will keep you from missing the mark.
  3. Don’t follow the pack. With thousands of ads bombarding your customers’ eyes each day, it’s quite easy to invest lots of money into an advertising campaign, only to have it go completely unnoticed. Your messaging has to stand out. It can’t just be 10% better than the “other guy.” It needs to be different. What about you is different than your competition? How can you communicate familiar concepts in new ways? Your answer to those questions will be the key to breaking through the noise.
Bob was a pleasure to work with! Our website turned out so beautiful and functional after paying for 2 duds before working with him. He was easy to work with and made himself available for last minute calls. We will continue to work with Bob for future graphic design AND web design work. Thanks, Bob!

I have worked with Bob Mortensen of The Image Department for the last 6-7 years on numerous projects. Besides being very creative and professional, he is personable and fun to work with. I have recommended him many times and everyone is as delighted to work with him as I have been. Two thumbs way up! - Jill C.

Exceptional and adaptable are the two main words I would use to describe Image Department.

I will continue to sing praises about Image Department and use their ingenious talents for all my printing and web-site needs…not to mention referring them to all my friends and contacts. I also must add, we live in opposite ends of the US and all correspondence was done on the computer, now that’s impressive! - Summer H.

Bob is a great source for all your web site needs. His knowledge of the web and the internet are astounding. His personal interaction with me was very helpful and enlighting as far as how great websites are designed. He is a great designer and should be used by everyone who wants to succeed. - R. Machulda
I made my webpage made by Bob from the image department and his work was way more than what I expected. He understands my style and need, also very accommodating for computer dummy like me :p He did exceptional work that made my business look so much brighter!! I would recommend him to everyone I know who need their webpage newly made or upgraded. - C. Lim