BRANDING: 3 Tips for Getting Strategic as a Small Brand

BRANDING: 3 Tips for Getting Strategic as a Small Brand

Fortune 500 corporations have entire teams tasked with building comprehensive branding strategies. So how are the “little guys” supposed to compete with that? A few simple, savvy strategies can go a long way in steering your brand in the right direction. Be proactive. Whether you dictate it or not, your brand will eventually earn a…

BRANDING: 7 Indicators That Your Website Needs a Redesign

BRANDING: 7 Indicators That Your Website Needs a Redesign

That funny feeling. You may not know exactly what’s wrong. It just doesn’t feel right anymore. It’s not “you.” We call that the look & feel. Brands age over time, and they all need a facelift every now and then. Visitors caught snoozing. You’re just not engaging users like you used to. Bounce rates are…

BRANDING: The Making of Your Mark

BRANDING: The Making of Your Mark

The word “brand” was once confined to America’s farmlands, a reference to the mark burned into the skin of an animal to declare ownership. It was (and still is) a sign that distinguishes quality from ubiquity, a family-run farm from the corporate conglomerates. Today, a brand may not have the literal aroma it once did,…