The Image Department’s Better Branding blog is a great place for your business to find tips, news, insights and ideas you can use to push your marketing efforts to the next level.
Fortune 500 corporations have entire teams tasked with building comprehensive branding strategies. So how are the “little guys” supposed to compete with that? A few simple, savvy strategies can go a long way in steering your brand in the right direction. Be proactive. Whether you dictate it or not, your brand will eventually earn a…
You probably know an awesome logo when you see one, but do you know why you perceive it as being great? There are a few ingredients found in most iconic logos. Do you recognize them in your own? The Unique Factor A visual identity is just that: who you are as a brand. As such,…
That funny feeling. You may not know exactly what’s wrong. It just doesn’t feel right anymore. It’s not “you.” We call that the look & feel. Brands age over time, and they all need a facelift every now and then. Visitors caught snoozing. You’re just not engaging users like you used to. Bounce rates are…
The word “brand” was once confined to America’s farmlands, a reference to the mark burned into the skin of an animal to declare ownership. It was (and still is) a sign that distinguishes quality from ubiquity, a family-run farm from the corporate conglomerates. Today, a brand may not have the literal aroma it once did,…
