The Image Department’s Better Branding blog is a great place for your business to find tips, news, insights and ideas you can use to push your marketing efforts to the next level.
Create new landing pages optimized for the location and keyword phrases you want to rank for. Use a keyword research tool like these to find the most popular keyword phrases in his industry related to Orlando and write content. Create new Services pages – Create a unique page for every service you offer. Make sure…
An ongoing list of WordPress video tutorials to keep you informed on how to edit your website and keep it running smoothly.
EDDM or Every Door Direct Mail EDDM is a direct mail marketing service offered by the U.S. Postal Service to help your small business promote your message to a targeted area in your local communities. You can target specific Zip Codes in any area you like and filter them by Residential and/or Business addresses to…
Step 1: Log into your WordPress Website. Step 2: On the left side menu bar hover your mouse over the “Portfolio Gallery” link and click “All Gallery”. Step 3: Click the blue “Portfolio” link. Step 4: Scroll down the page until you see the blue “Add Image” button, then click it. …
Every once in a while I get a testimonial from a client that reminds me how rewarding it is doing branding work for small businesses. Kim Engle, co-owner of The Workshop in Edmonds, WA, (www.theworkshopedmonds.com) a boutique workout facility specializing in strength and flexibility training recently sent me this inspiring email a few weeks after…
Just launched a new Website for Design Guild Homes, a custom home builder out of Bellevue, WA. This is a nice, clean, modern site with a focus on the photography of their work. I’ve built several websites for home builders over the years and can say from experience that DGH does some of the most…
The internet is constantly changing, new web technologies are consistently emerging, security risks are more abundant than ever before. Even with all this change it’s not always necessary to keep up with everything. Who can really there’s just too much to keep up with. But, every so often a new technology rises from the noise…
Here is a list of questions you (we) should be asking a hosting company before purchasing a hosting plan. Basic Server Performance. Memory Limit at least 256M, Maximum Execution Time at least 120, Maximum File Upload Size at least 128M Does the hosting handle large bursts of traffic well? If your site gets a sudden…
Fortune 500 corporations have entire teams tasked with building comprehensive branding strategies. So how are the “little guys” supposed to compete with that? A few simple, savvy strategies can go a long way in steering your brand in the right direction. Be proactive. Whether you dictate it or not, your brand will eventually earn a…
You probably know an awesome logo when you see one, but do you know why you perceive it as being great? There are a few ingredients found in most iconic logos. Do you recognize them in your own? The Unique Factor A visual identity is just that: who you are as a brand. As such,…
