Direct Mail Postcards: EDDM vs Mailing Lists

Direct Mail Postcards: EDDM vs Mailing Lists

EDDM or Every Door Direct Mail EDDM is a direct mail marketing service offered by the U.S. Postal Service to help your small business promote your message to a targeted area in your local communities. You can target specific Zip Codes in any area you like and filter them by Residential and/or Business addresses to…

WordPress: Editing the Portfolio Gallery

WordPress: Editing the Portfolio Gallery

Step 1: Log into your WordPress Website.   Step 2: On the left side menu bar hover your mouse over the “Portfolio Gallery” link and click “All Gallery”.   Step 3: Click the blue “Portfolio” link.   Step 4: Scroll down the page until you see the blue “Add Image” button, then click it.  …

New Work: The Workshop Website Redesign

New Work: The Workshop Website Redesign

Every once in a while I get a testimonial from a client that reminds me how rewarding it is doing branding work for small businesses. Kim Engle, co-owner of The Workshop in Edmonds, WA, (www.theworkshopedmonds.com) a boutique workout facility specializing in strength and flexibility training recently sent me this inspiring email a few weeks after…

New Work: Design Guild Homes Website Redesign

New Work: Design Guild Homes Website Redesign

Just launched a new Website for Design Guild Homes, a custom home builder out of Bellevue, WA. This is a nice, clean, modern site with a focus on the photography of their work. I’ve built several websites for home builders over the years and can say from experience that DGH does some of the most…

WEBSITE: How to Choose the Best WordPress Hosting

WEBSITE: How to Choose the Best WordPress Hosting

Here is a list of questions you (we) should be asking a hosting company before purchasing a hosting plan. Basic Server Performance. Memory Limit at least 256M, Maximum Execution Time at least 120, Maximum File Upload Size at least 128M Does the hosting handle large bursts of traffic well? If your site gets a sudden…

WEBSITE: Why and how to move your Website to HTTPS

WEBSITE: Why and how to move your Website to HTTPS

The internet is constantly changing, new web technologies are consistently emerging, security risks are more abundant than ever before. Even with all this change it’s not always necessary to keep up with everything. Who can really there’s just too much to keep up with. But, every so often a new technology rises from the noise…

BRANDING: 3 Tips for Getting Strategic as a Small Brand

BRANDING: 3 Tips for Getting Strategic as a Small Brand

Fortune 500 corporations have entire teams tasked with building comprehensive branding strategies. So how are the “little guys” supposed to compete with that? A few simple, savvy strategies can go a long way in steering your brand in the right direction. Be proactive. Whether you dictate it or not, your brand will eventually earn a…

BRANDING: 7 Indicators That Your Website Needs a Redesign

BRANDING: 7 Indicators That Your Website Needs a Redesign

That funny feeling. You may not know exactly what’s wrong. It just doesn’t feel right anymore. It’s not “you.” We call that the look & feel. Brands age over time, and they all need a facelift every now and then. Visitors caught snoozing. You’re just not engaging users like you used to. Bounce rates are…