WEBSITE: The Fundamentals of SEO

WEBSITE: Local SEO Techniques

Create new landing pages optimized for the location and keyword phrases you want to rank for.

Use a keyword research tool like these to find the most popular keyword phrases in his industry related to Orlando and write content.

Create new Services pages – Create a unique page for every service you offer. Make sure it is at least 300 words, linked to other pages of your site and optimized using our recommended Fundamentals of SEO practices.

Create ew Location landing pages – Create a unique page for your service areas. Make sure it is at least 300 words, linked to other pages of your site and optimized using our recommended Fundamentals of SEO practices.

Update the Contact Us page

Be sure to have accurate NAP (name, address, phone number) on your contact page. This may sound obvious but many websites do not have consistent contact information or forget to update it when it changes. Be sure your NAP details exactly match the details of your Google Places for Business profile.

Reviews/Testimonials

If possible solicit google reviews from friends/family/clients/colleagues in your area. This is typically done by creating a link through Google Places for Business or Google Maps and sending that link to people to use to write their reviews.

Write Articles and Publish as a Blog

Start a weekly or monthly blogging practice. Write content that is relevant to the keywords and location you are trying to rank for. Make sure it is at least 300 words, linked to other pages of your site and optimized using our recommended Fundamentals of SEO practices.

Social Media

Set up profiles like Yelp | Nextdoor | Facebook | Twitter | Instagram and post regularly about anything related to your services in the location you want to target.

Set Up a Google Places for Business Profile

Set up a Google Places for Business profile to include all the details of your business in the location you are located.

Set Up Local Business Directories

Set up profiles for as many of the following directories as you can: Yelp, Facebook, Instagram, YP, Superpages, DexKnows, BrownBook, Judy’s Book, Waze, Uber, Nextdoor, ezLocal, CitySquares, Cylex, Hotfrog, USInfo, ShowMe Local, TomTom, Here, Opendi, Yalwa, iGlobal, Manta, Tupalo, US City, N49, Pages24, Find Open, Whereto, Navmii. Be sure to link to these profiles from your website and vice versa. This will provide you with many more access points for people looking for your services and create more page authority for you with the search engines.