Logo design by Image Department for a Luxury Apparel Brand.

New Work: Logo Design, Capturing the Essence of a Luxury Apparel Brand in Bellevue, WA

Welcome to Image Department, your trusted partner for logo design in and around Bellevue, WA. Our logo design process is a meticulously crafted journey that fuses the needs of your target audience, the essence of your company culture, and the industry dynamics your company operates in to create a logo that authentically represents your brand.

This Logo design was created for Luxleta, a new luxury athletic apparel brand, this design solution was a culmination of market research and the client’s input. Taking time to research target audiences, competitors & industry standards goes a long way to ensure a functional visual identity.

Logo designs can be one of the more challenging branding projects to work on for a small business because they have to say so much in such a small space. A good logo is timeless, free from trends. One that looks appropriate for the client’s business model, fits in the industry they operate and appeals to their target audience.

The process for logo design for companies in Bellevue, WA

We have been working with companies in the heart of Bellevue, Washington for many years. We’re dedicated to bringing your vision to life with designs that resonate and leave a lasting impact.

Discovery and Research:

We kick off by delving into the core of your brand. Through comprehensive discussions, we unearth your business goals, values, and aspirations. With an understanding of your target audience, we gather insights into their preferences, demographics, and expectations. Concurrently, we delve into your company culture, grasping the distinct personality that sets you apart. Anchoring ourselves in the vibrant Bellevue community, we analyze industry trends and dynamics to guide our creative direction.


Armed with a treasure trove of insights, our designers embark on the creative journey. We brainstorm concepts that encapsulate your brand’s values while resonating with your local Bellevue audience. Each concept is thoughtfully intertwined with the visual language of your industry to strike a balance between familiarity and distinction. Fueled by creativity and relevance, we craft concepts that forge emotional connections and professional resonance.


At this stage, ideas take shape. We generate multiple design variations, capturing different facets of your brand. These variations incorporate elements that mirror your target audience’s preferences while mirroring your Bellevue-centric identity. We blend color psychology, typography, and visual symbolism to create designs that succinctly communicate your brand’s message within Bellevue’s unique context.

Feedback and Refinement:

Your feedback is our compass. We present the design variations to you, enabling you to visualize the fusion of research and creativity. Your input steers us toward refining the designs, ensuring seamless alignment with your vision, audience expectations, and industry norms.

Iteration and Finalization:

Guided by your insights, we fine-tune the selected design, iterating until we achieve a logo that strikes deep resonance. The final logo encapsulates your brand’s identity, values, and Bellevue spirit, appealing both to your audience and your industry.

Delivery and Implementation:

Upon approval, we furnish you with various file formats, suitable for digital and print use. Our guidance on logo application ensures consistent representation across all mediums. Your logo becomes an indelible visual ambassador, resonating with your target audience and reflecting the unique charm of Bellevue, WA.

By interweaving your target audience’s preferences, your company culture, and Bellevue’s distinct dynamics, our logo design process creates designs that encapsulate your brand’s essence, leaving a lasting impression. Let’s collaborate to shape a logo that narrates your story, reverberates with your audience, and etches an enduring legacy in Bellevue’s business landscape.

Embark on Your Logo Design Journey Today: Contact Us