TRUCK WRAPS: Advertising that Gets Your Message Into the Wild

TRUCK WRAPS: Advertising that Gets Your Message Into the Wild

Companies work tirelessly to incorporate their operations into the comfortable lives of their customers: big box stores have on-site coffee shops, furniture retailers have children’s play areas, and some mega-retailers even have nail salons built into their giant facades. The more at ease customers are when experiencing your brand, the theory goes, the more positively…

PRINTING: The New, Old, New Thing Again

PRINTING: The New, Old, New Thing Again

When’s the last time you got a handwritten note in the mail? How did it make you feel? As digital communication has taken over our lives, its ability to catch our eye has become increasingly difficult. Competing for a customer’s attention in the digital arena is akin to drawing the attention of a cheerleader in…

BUSINESS: The Advertising ROI, Investing in your Identity

BUSINESS: The Advertising ROI, Investing in your Identity

Quick: name your company’s most valuable assets. What did you think of? Perhaps your building, some dedicated servers, or even the IT guy. Well if you didn’t think of your brand, we should talk. Let’s face it: marketing, advertising, and branding cost money. But just because something has a cost doesn’t mean it’s merely an…

BRANDING: The Making of Your Mark

BRANDING: The Making of Your Mark

The word “brand” was once confined to America’s farmlands, a reference to the mark burned into the skin of an animal to declare ownership. It was (and still is) a sign that distinguishes quality from ubiquity, a family-run farm from the corporate conglomerates. Today, a brand may not have the literal aroma it once did,…

WEBSITE: The Fundamentals of SEO

WEBSITE: The Fundamentals of SEO

“How do I get my Website to rank high in Google?” This is one of the most frequently asked questions we get when talking with clients about WordPress Website design. It is a deep topic filled with technical details and subjective strategies that change over time. Everyone wants their Website to rank on page 1…