WEBSITE: The Fundamentals of SEO

WEBSITE: The Fundamentals of SEO

“How do I get my Website to rank high in Google?” This is one of the most frequently asked questions we get when talking with clients about WordPress Website design. It is a deep topic filled with technical details and subjective strategies that change over time. Everyone wants their Website to rank on page 1 of Google. But there is only room for 10 pages for every keyword phrase your search for. SEO can be broken down into two categories – ON PAGE and OFF PAGE (also called link building or internet marketing). ON PAGE SEO refers to strategies that go directly into the code of your Website. OFF PAGE SEO refers to outside influences that contribute to your ranking status.

This is a list of the main, but not all, factors of ON PAGE SEO:

  • Page title
  • Headline
  • Body text
  • URL
  • Images and image alt attributes
  • Internal and external links
  • Meta description
  • Meta keywords (not to be confused with the Meta Keywords tag that Google does not use anymore)

This is a list of OFF PAGE factors that will influence your page rankings:

  • Link buidling
  • Social media integration
  • Directory listings
  • Ad Words campaings
  • Local listings