Better Branding Blog

Fundamentals of SEO.

WEBSITE: The Fundamentals of SEO

Posted by Bob Mortensen 
· Sunday, November 30th, 2014 

“How do I get my Website to rank high in Google?” This is one of the most frequently asked questions we get when talking with clients about WordPress Website design. It is a deep topic filled with technical details and subjective strategies that change over time. Everyone wants their Website to rank on page 1 of Google. But there is only room for 10 pages for every keyword phrase your search for. SEO can be broken down into two categories – ON PAGE and OFF PAGE (also called link building or internet marketing). ON PAGE SEO refers to strategies that go directly into the code of your Website. OFF PAGE SEO refers to outside influences that contribute to your ranking status.

This is a list of the main, but not all, factors of ON PAGE SEO:

  • Page title
  • Headline
  • Body text
  • URL
  • Images and image alt attributes
  • Internal and external links
  • Meta description
  • Meta keywords (not to be confused with the Meta Keywords tag that Google does not use anymore)

This is a list of OFF PAGE factors that will influence your page rankings:

  • Link buidling
  • Social media integration
  • Directory listings
  • Ad Words campaings
  • Local listings
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I made my webpage made by Bob from the image department and his work was way more than what I expected. He understands my style and need, also very accommodating for computer dummy like me :p He did exceptional work that made my business look so much brighter!! I would recommend him to everyone I know who need their webpage newly made or upgraded. - C. Lim
Bob is a great source for all your web site needs. His knowledge of the web and the internet are astounding. His personal interaction with me was very helpful and enlighting as far as how great websites are designed. He is a great designer and should be used by everyone who wants to succeed. - R. Machulda

I have worked with Bob Mortensen of The Image Department for the last 6-7 years on numerous projects. Besides being very creative and professional, he is personable and fun to work with. I have recommended him many times and everyone is as delighted to work with him as I have been. Two thumbs way up! - Jill C.

Exceptional and adaptable are the two main words I would use to describe Image Department.

I will continue to sing praises about Image Department and use their ingenious talents for all my printing and web-site needs…not to mention referring them to all my friends and contacts. I also must add, we live in opposite ends of the US and all correspondence was done on the computer, now that’s impressive! - Summer H.

Bob was a pleasure to work with! Our website turned out so beautiful and functional after paying for 2 duds before working with him. He was easy to work with and made himself available for last minute calls. We will continue to work with Bob for future graphic design AND web design work. Thanks, Bob!