WEBSITE: The Fundamentals of SEO

WEBSITE: The Fundamentals of SEO

This is a list of the most common SEO elements of a well built WordPress Website optimized for search engines:

“How do I get my Website to rank high in Google?” This is one of the most frequently asked questions we get when talking with clients about WordPress Website design. It is a deep topic filled with technical details and subjective strategies that change over time. Everyone wants their Website to rank on page 1 of Google. But there is only room for 10 pages for every keyword phrase your search for. SEO can be broken down into two categories – ON PAGE and OFF PAGE (also called link building or internet marketing). ON PAGE SEO refers to strategies that go directly into the code of your Website. OFF PAGE SEO refers to outside influences that contribute to your ranking status.

  • Proper Page Titles
  • Headings and H Tags
  • Body text
  • URL structure
  • Image Optimization
  • Internal and External Links
  • Check Site Health
  • Quality Hosting
  • Meta Description
  • SSL and HTTPS
  • Keyword Research
  • Keyword Optimized Content
  • Permalink Structure
  • Avoid Duplicate Content
  • Breadcrumbs
  • Site Speed
  • Frequent
  • Mobile-friendly
  • Backups
  • Google Analytics
  • Google Search Console
  • Meta Keywords
  • Online Ads

This is a list of OFF PAGE factors that will influence your page rankings:

  • Link Building
  • Social Media Integration
  • Directory Listings
  • Ad Words Campaigns
  • Local Listings

You can read more about search engine optimization and SEO from one of the most definitive sources here.