BUSINESS: The Advertising ROI, Investing in your Identity

BUSINESS: The Advertising ROI, Investing in your Identity

Quick: name your company’s most valuable assets. What did you think of? Perhaps your building, some dedicated servers, or even the IT guy. Well if you didn’t think of your brand, we should talk. Let’s face it: marketing, advertising, and branding cost money. But just because something has a cost doesn’t mean it’s merely an…