WordPress Gutenberg Block Editor Website design by Image Department.

Building a Small Business Website With the WordPress Gutenberg Editor.

A website holds significant potential for small businesses, yet it’s surprising that only 71% of small businesses have a Website. Approximately 80% of consumers conduct online research before buying, meaning without a website, businesses risk losing opportunities for growth and profit enhancement. This is why more companies should consider building small business Websites with WordPress Gutenberg editor.

If you’re thinking about crafting a website for your small business, you’ve come to the right spot. We will explore WordPress and leverage the Gutenberg block editor to fashion a responsive website tailored for small businesses.

What is the WordPress Gutenberg Editor and Why We Use it to Create Small Business Websites.

Image Department - Small Business Websites with WordPress Gutenberg.

The WordPress Gutenberg editor, also referred to as the WordPress block editor, made its debut in WordPress 5.0 on December 6, 2018. Initially met with mixed reviews, the developers have since dedicated themselves to refining it into a top-tier page builder. Through their efforts over the past few years, Gutenberg now stands as a formidable competitor in the market.

With approximately 1.3 billion websites online, WordPress stands out as the go-to choice, with over 455 million websites utilizing its platform. As the most widely used content management system globally, it commands over 50% of the web.

WordPress presents an accessible platform, and we highly recommend giving it a try. In the past, creating a website with WordPress often necessitated third-party page builders. However, with the introduction of the Gutenberg block editor, website construction within WordPress has become significantly simpler.

Your website’s appearance and functionality are governed by a WordPress theme, while plugins extend its capabilities with features like forms, firewalls, and social media integrations. The platform boasts an array of free and premium themes along with plugins to extend functionality and aesthetics. The platform also uses a ‘drag-and-drop’ systems for editing and building large sections of content. This allows non developers to make edits and changes to their websites’ with no coding knowledge.

Most hosting providers handle the WordPress setup, ensuring compatibility. However, not all web hosts are the same. It’s vital a quality web host that specializes in WordPress hosting is chosen. We recommend SiteGround as our go to web host for their built in WordPress speed & security features.

The Benefits of a Small Business Website Built with the WordPress Gutenberg Editor.

The WordPress Gutenberg editor provides a streamlined content creation experience with its block-based approach, offering customization options, multimedia support, responsive design, improved accessibility, and faster publishing workflows. It comes with a built-in block library, ensuring compatibility with future WordPress releases and ongoing enhancements.

The WordPress Gutenberg editor offers several benefits compared to the classic editor:

  • Enhanced Content Creation –  Gutenberg provides a more intuitive and streamlined content creation experience. Its block-based approach allows users to easily add and arrange various content elements like text, images, videos, and widgets within the editor.
  • Rich Multimedia Support –  Gutenberg simplifies the process of embedding multimedia content such as videos, audio files, and social media posts. Users can easily add these elements using dedicated blocks without the need for additional plugins or custom code.
  • Customization Options –  Gutenberg offers a wide range of customization options for each content block. Users can adjust settings like text formatting, colors, backgrounds, and more directly within the editor, reducing the need for external customization tools or plugins.
  • Responsive Design –  The Gutenberg editor is designed to support responsive layouts out of the box. Content blocks automatically adjust their appearance based on the device screen size, ensuring a consistent user experience across desktops, tablets, and smartphones.
  • Improved Accessibility –  Accessibility is a key focus of Gutenberg, with features like improved keyboard navigation, better screen reader compatibility, and enhanced contrast options. This ensures that websites built with Gutenberg are accessible to users with disabilities.
  • Faster Publishing Workflow –  Gutenberg streamlines the publishing workflow by providing a more efficient interface for creating and editing content. Its block-based system makes it easier to organize and manage complex layouts, resulting in faster content creation and updates.
  • Built-in Block Library –  Gutenberg comes with a built-in library of content blocks that cover a wide range of use cases. Users can choose from various pre-designed blocks to add advanced functionality like galleries, testimonials, and contact forms to their content without relying on third-party plugins.
  • Compatibility and Future-Proofing –  Gutenberg is the default editor for WordPress, which means it receives regular updates and improvements. By embracing Gutenberg, users ensure compatibility with future WordPress releases and benefit from ongoing enhancements to the editor’s functionality and performance.

Overall, building a small business Website with the WordPress Gutenberg editor offers a modern and flexible content creation experience that empowers users to design engaging and visually appealing websites with ease.

Best Practices to Build an Effective Small Business Websites with WordPress Gutenberg.

Using a website as a way to get new customers involves planning and strategy as well as following technical standards. Here are some best practices to help your WordPress Website convert visitors to customers:

  • Choose a Reliable Web Host – Select a reputable hosting provider that offers good uptime, fast loading times, and excellent customer support. Some popular options include Bluehost, SiteGround, and WP Engine.
  • Design a Professional Looking Theme – Choose a responsive and well-coded theme that suits your website’s purpose. Themes from reputable sources like the WordPress Theme Directory or premium theme marketplaces offer better support and security.
  • Content – Writing unique, informative and engaging content about the business, its products and services. Creating unique call to action statements and elements to convert visitors to customers. Setting up a blog to educate and inform potential customers about your expertise
  • Install Essential Plugins – Install necessary plugins for functionality such as SEO, security, caching, and contact forms. Avoid installing too many plugins as they can slow down your site and introduce security vulnerabilities.
  • Configure WordPress Settings – Customize general settings, reading settings, discussion settings, and media settings according to your preferences. This includes setting the site title, tagline, default category, and media sizes.
  • Secure Your Website – Strengthen security by using strong passwords, limiting login attempts, enabling two-factor authentication, and keeping WordPress, themes, and plugins updated regularly. Additionally, consider implementing a web application firewall (WAF) and a security plugin.
  • Optimize Performance – Improve site speed and performance by optimizing images, enabling caching, minimizing CSS and JavaScript files, and using a content delivery network (CDN) if necessary. Plugins like WP Rocket or W3 Total Cache can help with caching.
  • Create Regular Backups – Set up automatic backups of your website to ensure you can restore it quickly in case of data loss or hacking. Many hosting providers offer backup services, or you can use plugins like UpdraftPlus.
  • Optimize for SEO – Write high-quality, SEO-friendly content, optimize meta tags and descriptions, use relevant keywords, and create an XML sitemap to help search engines crawl and index your site efficiently. Yoast SEO or Rank Math are popular plugins for SEO optimization.
  • Mobile Optimization – Ensure your website is responsive and looks good on various devices, including smartphones and tablets. Many modern WordPress themes are mobile-friendly out of the box, but it’s essential to test and optimize for different screen sizes.
  • Regular Maintenance – Schedule regular maintenance tasks such as updating WordPress core, themes, and plugins, reviewing and cleaning up comments and spam, and monitoring site performance and security. Regular maintenance helps keep your site running smoothly and reduces the risk of security vulnerabilities.
  • Maps – Set up Google Places for Business and Apple Connect accounts so your company contact info, including your website, can be found on maps.

By following these best practices, you can set up a WordPress website that is secure, optimized for performance, and user-friendly.

Constructing a small business website extends beyond mere online visibility; it serves as a foundation for a businesses’ online experience. WordPress websites are renowned for their robustness in functionality, responsiveness, security, and array of features. Leveraging the WordPress block editor, can make maintaining your website easy.

The Image Department has been helping small businesses with their online branding and marketing efforts since 2008. We’re sure we can help you too. Contact us if you need help building and maintaining a WordPress business website.