BRANDING: 7 Indicators That Your Website Needs a Redesign
/ / BRANDING: 7 Indicators That Your Website Needs a Redesign

BRANDING: 7 Indicators That Your Website Needs a Redesign

  1. That funny feeling. You may not know exactly what’s wrong. It just doesn’t feel right anymore. It’s not “you.” We call that the look & feel. Brands age over time, and they all need a facelift every now and then.
  2. Visitors caught snoozing. You’re just not engaging users like you used to. Bounce rates are high, and page views are low. It’s time to grab their attention again.
  3. Happy Easter 2002! We’ve all seen it: outdated websites. Relics of the past, frozen in time. Few things make your brand look irrelevant more than outdated or incomplete websites. It’s time to hit refresh.
  4. Call our IT guy to update our hours. It shouldn’t be painful to make a quick update to your site. Modern technology is more user-friendly than ever. If you can write an email or save a Word doc, you can update your own website.
  5. We’re nowhere on Google! SEO (Search engine optimization) is the new real estate. If you’re not seen there, you’re not seen. There are specific steps that can be taken to radically improve your standing on the great world wide web.
  6. Click, right click, drag, click, and hit enter. If navigation is confusing to your users, they are very likely to look elsewhere. User experience needs to be taken into account. Make it simple.
  7. Why would someone want to use the internet on their telephone? Studies are finding that 60% of all web traffic is now mobile traffic. It is absolutely imperative that every website be optimized for mobile visitors.