Better Branding Talk

BUSINESS: The Advertising ROI, Investing in your Identity

Quick: name your company’s most valuable assets. What did you think of? Perhaps your building, some dedicated servers, or even the IT guy. Well if you didn’t think of your brand, we should talk.

Let’s face it: marketing, advertising, and branding cost money. But just because something has a cost doesn’t mean it’s merely an expense. If you own a home, you likely write a check each month with the mindset that you’re investing in an asset that will increase in value with time. A brand can be just as valuable as a home if investments are made carefully and strategically.

Like putting a new roof on your home or adding French doors to your living room, making investments in marketing and advertising can have lasting value.

A professor of finance at NYU’s School of Business once calculated the value of various soda companies’ brands relative to their value of their businesses overall. He found that Coca-Cola’s brand was responsible for 80% of the company’s value, compared to just over 5% for a less notable competitor. The dollars that Coca-Cola’s executives have invested in their advertising and marketing campaigns have built a brand—an asset—that is now valued at $64.2 billion.

It’s easy to think of marketing a small business as an afterthought, but a recent survey found that 80% of small business owners consider the design of their logos, websites, and marketing materials to be “very important” or “important” to the success of their companies. Your brand is an investment, but when your investment is in the right hands, it can be incredibly fruitful.

What are you investing in? In marketing, you so often get what you pay for. There is no shortage of options today for small business owners looking to create logos or advertisements on a dime. Yes, you can find someone, somewhere to throw together an ad or logo for next to nothing. But what are you really buying? You may be able to find someone who will paint your house for $20, but at what cost?

We pride ourselves on charging fair prices for quality work. We know your marketing budget is precious, and we’ll work diligently to maximize the return you receive for placing your investment into our hands.


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I have worked with Bob Mortensen of The Image Department for the last 6-7 years on numerous projects. Besides being very creative and professional, he is personable and fun to work with. I have recommended him many times and everyone is as delighted to work with him as I have been. Two thumbs way up! - Jill C.

I made my webpage made by Bob from the image department and his work was way more than what I expected. He understands my style and need, also very accommodating for computer dummy like me :p He did exceptional work that made my business look so much brighter!! I would recommend him to everyone I know who need their webpage newly made or upgraded. - C. Lim

Exceptional and adaptable are the two main words I would use to describe Image Department.

I will continue to sing praises about Image Department and use their ingenious talents for all my printing and web-site needs…not to mention referring them to all my friends and contacts. I also must add, we live in opposite ends of the US and all correspondence was done on the computer, now that’s impressive! - Summer H.

Bob is a great source for all your web site needs. His knowledge of the web and the internet are astounding. His personal interaction with me was very helpful and enlighting as far as how great websites are designed. He is a great designer and should be used by everyone who wants to succeed. - R. Machulda
Bob was a pleasure to work with! Our website turned out so beautiful and functional after paying for 2 duds before working with him. He was easy to work with and made himself available for last minute calls. We will continue to work with Bob for future graphic design AND web design work. Thanks, Bob!