Vehicle Advertising, get the best ROI
by Bob Mortensen | Share +

Brand recognition and familiarity is important when marketing your business. Advertising on Television or Radio can be effective, but expensive.

If you could advertise on property you already own, you could have the best of both worlds, redundant exposure and a high return on investment.

Did you know that the average delivery van makes 15 million visual impressions in just one year? When properly designed, vehicle graphics are one of the most effective forms of advertising.

Car advertising is cost effective and relatively simple, but there are some basic rules.
Follow these tips to ensure your low cost investment yields the highest returns possible:

• Have a focused message. Don't make your audience work to understand your product or service.


• Include a web address - if it cant be short, make sure it is very easy to remember.


• If possible have a unique offer, phone number or web address on your vehicle signage, so you can judge its performance.


• Get your graphics produced and installed by a reputable sign shop, assuring your graphics will last several years.


• Don't let price drive your design decisions. The best design may not be the cheapest to produce but will yield the best response.


• Avoid using dark vehicle graphics on dark cars, and light graphics on light cars. Contrast works best.

Follow these tips for the best possible results from your next vehicle advertising project.

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