As a growing on line retailer, Figments Studio engaged The Image Department to invent a brand that would reflect their creative, inspiring handmade writing journals. We worked directly with the owner to develop designs that represented her personality, creativity and love for late century art and fairy tales.

This case is a prime example of client input. We put aside our egos to allow our clients input to direct part of the creative direction of the project. With our suggestions mixed in we came up with engaging designs that reflected the owners company culture. The new designs would be used for print advertising, packaging and online sales.